global trade

The mission of EconAlliance is building awareness, advocacy, and appreciation of Northern Santa Barbara County industries and communities.

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Past Events:

Global Trade 

Global Trade Team Leads:

Megan Cullen, Secretary*

District Export Council (DEC) of Southern California

Principal, SYV Consulting & Marketing

*DEC members are appointed by the U.S. Secretary of Commerce

Jodi Radford, International Territory Manager

Hardy Diagnostics

EconAlliance partners with the District Export Council of Southern California to bring world-class trade experts to Northern Santa Barbara County for export seminars covering the DEC’s complimentary consulting services, international market analyses, in-country marketing support and export start-up assistance. North County businesses with export or trade aspirations or issues may contact initiatives@EconAlliance for further information.

Current and Recent Activities

Global eCommerce Summit

Entrepreneurship in the New Era

Friday, May 11, 2018 9:00 a.m. – 3:00 p.m.

Santa Ynez Marriott, Buellton

(Organized by the District Export Council of Southern California)

Who Should Attend?

    • Business Owners/Entrepreneurs interesting in exploring or expanding into global e-commerce
    • College educators, career advisors, college students
    • Potential export or import start-ups and businesses wanting to understand opportunities in international trade
    • Those interested in current issues around trade, tariffs, European requirements for protection of personal data, etc.

Event Overview

    • Working with Local Partners – vetting overseas sellers and partners
    • Importance of IPR – registering your Trademark, Domain name, etc. in other countries
      Selecting Sales Platform
    • eCommerce History/Projected Opportunity
    • eCommerce Best Practices and Strategies/Export Regulations, On-Time Delivery, Getting Paid, etc.
    • Logistics/Fulfillment – fulfillment and shipping solutions

Plus: Opportunity for an appointment with trade export who can help you evaluate foreign markets; connect with manufacturers, suppliers or re-sellers; suggest solutions to logistics, financial or other trade issues, etc. Registrants will be able to access a list of questions regarding their readiness for global e-commerce to bring to the meeting.


Keynote: Richard Swanson, Director of Pacific South Network (Region) of the Office of Domestic Operations for the U.S. & Foreign Commercial Services

Other Speakers:

Attorney Susan Kohn-Ross, Mitchell Silberberg & Knupp LLP

International Law Attorney David Habib, Law Office of David J. Habib

Ray Bowman, Executive Director, Small Business Development Center of Ventura/Santa Barbara Counties

Vince Iacopella, Exec. VP Growth & Strategy at Alba Wheels Up International

Jay Tsao, Principal, GM Technologies

Jerry Tyler, President, Heart of Nature

Cynthia Torres, US Dept. of Commerce, Commercial Services

This event is being sponsored by EconAlliance under its Global Trade Initiative, co-led for EconAlliance by Megan Cullen, Sec/Treasurer, District Export Council of So. California and Jody Radford, International Territory Manager, Hardy Diagnostics. Cullen is the organizer of the event. Key event sponsor is Santa Barbara City College Scheinfeld Center for Entrepreneurship & Innovation, with other sponsors being the Solvang, Buellton, Santa Ynez Chambers of Commerce.

Upcoming Event Global E-Commerce Summit: Click Here to View Flyer

Sample DEC/EconAlliance Export Seminar (2014, $50):

(co-sponsored by the California Centers for International Trade Development and The Port of Los Angeles)

“Globalization: Impacts & Benefits for Central Coast Firms”

Keynote: Richard Swanson, Network Director of the U.S. Foreign & Commercial Service, Int’ Trade Administration & U.S. DOC, Pacific Region

A Forum/Matchmaking Session with Trade Experts

-Presentation: “Taking the Pain out of Exporting” (panel of DEC experts)

-Followed by 15-minute one-on-one appointments with DEC experts in logistics, finance, law, marketing):

Donald Sovie, DEC VP, International Attorney

Megan Cullen, DEC Secretary, International Sales/Marketing Director, Soilmoisture

Jim MacLellan, Member, DEC, Director of Trade Development, Port of Los Angeles

Norman Arikawa, Member, DEC, Asst. Director of Trade Development, Port of Los Angeles

Robert Saikali, Vice President/Manager, International Sales & Advisory Group, Citibank, Los Angeles

Melissa Moreno, JD, Director, Center for International Trade Development, Santa Barbara City College

Jerry Tyler, Member, DEC, Exporter

(805) 254-4479
540 E. Betteravia Rd., #D234 

Santa Maria, CA 93454

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EconAlliance is an organization building awareness, advocacy, and appreciation of Northern Santa Barbara County industries and communities.

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