EconAlliance is a non-profit cross-industry alliance that fosters awareness, advocacy, support and appreciation for Northern Santa Barbara County industries and communities.

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Northern Santa Barbara County: The Heart of Santa Barbara Wine Country

The heart of Santa Barbara County Wine Country is really “vineyard country”, which lies almost entirely in Northern Santa Barbara County, and hosts all six of the region’s federally designated American Viticulture Areas (AVAs). The following AVAs, all in northern Santa Barbara County, house nearly all of the county’s vineyards, driving wine-tasting and enhancing tourism across the region: Santa Maria Valley, Santa Ynez Valley, Sta. Rita Hills, Ballard Canyon, Los Olivos District and Happy Canyon of Santa Barbara.

Santa Barbara County Wine Country is one of the most diverse wine grape growing regions on the planet. Its 25,000+ planted acres produce nearly three million cases of world-class and award-winning chardonnay, pinot noir, cabernet sauvignon, sauvignon blanc, syrah and 50 other varietals. Wine grapes are the County’s second largest agricultural crop. The county’s nearly 200 wineries, stunning vineyards, and trendy tasting rooms make Santa Barbara County’s northern “vineyard country” a must-see wine destination.

The economic impact of Santa Barbara Wine Country is impressive, with the sector supporting around 9,000 jobs, providing $101.7 million in Federal taxes, $93.6 million in State and local taxes, and $2.4 million in Santa Barbara County non-profit contributions. Total economic impact (Economic Impact of Santa Barbara County’s Wine & Grapes, 2013) is $1.7 billion in Santa Barbara County, with an estimated $2 billion potential, assuming expanded wine making capacity.

Santa Barbara Wine Country’s family vineyards feature a host of year-round activities of interest to visitors and residents alike – vineyard tours, library and barrel tastings, winemaker dinners, and cause-focused events. Local tasting rooms also maintain full calendars of wine-lover activities.

Contact Santa Barbara Vintners for more information regarding wines, wineries, events, etc.:


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Archive: Find past Wine Forum Events in the EA Events Archive HERE



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540 E. Betteravia #234

Santa Maria, CA 93454

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